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Split Testing - Advice Please

Discussion in 'Yahoo Search Marketing' started by muchacho79, Oct 12, 2007.

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  1. #1
    I've recently got my account back up and running since the change in the UK and I'm doing a 'split test'. Could anybody point me in the right direction.

    - How many keywords (maximum) should I have in each Ad Group?
    - If one of my keywords gets a very good CTR does this effect the ranking of other keywords from within the same Ad Group?

    If anybody knows a guide that they'd recommend following re: Split Testing, I'd very much appreciate it.

    I feel it's imperative that Split Testing is used, as you are then always trying to better your listing.

    Regards, Muchacho.
     
    muchacho79, Oct 12, 2007 IP