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Split Testing Ads

Discussion in 'Pay Per Click Advertising' started by yeahdisk, Jan 20, 2008.

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  1. #1
    hi

    When I'm split testing Ads in Adwords / Yahoo, I generally run 2 at the same time, and then I'll make changes to the losing ad that make it closer to the 'winning' ad in terms of CTR.

    My question is...

    a) Should I Edit the losing ad (to maintaining its history and quality score etc.)

    b) Should I create a new third ad, and then delete the losing ad.

    i know that both of these methods acheive the same thing, but I wondered what people generally do (the main thing I want to maintain is my quality scores)

    Cheers all
     
    yeahdisk, Jan 20, 2008 IP
  2. nickjag

    nickjag Active Member

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    #2
    I would like to know this also...
     
    nickjag, Jan 23, 2008 IP
  3. joebloggs

    joebloggs Peon

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    #3
    I usually start with many more than two ads, but I only change one variable per ad.

    This means I'll know the exact reason why are particular ad is winning and be able to replicate it.

    Having selected an initial winner, I go onto phase 2, which involves making three copies of the winning ad (making 4 versions of the winning ad in total), so as to ensure that performance isn't lost if the new ad isn't as good as expected.

    I recently ran into this problem though.

    http://forums.digitalpoint.com/showthread.php?t=716706
     
    joebloggs, Feb 21, 2008 IP
  4. dude110

    dude110 Peon

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    #4
    cool informative thread
     
    dude110, Feb 21, 2008 IP