Hi all, I could do with some advice on split testing my landing page. At the moment I have a campaign running but I see from my google analyitics that only 35% of my visits are going through an affiliate link to clickbank. And the other 65% are leaving at the landing page. Ok maybe my landing page sucks! Ok rather than just swap my landing page. I can use google analytics to anaylise my spilt page tests. The extra challenge here is that it needs a "conversion" page! Using GA I can create two slightly different landing pages a & b and by adding code in these pages and the page they link to GA will switch pages for me so I can see which is getting higher CTR's to the affiliate sales page. I have set up my system to use a cloaked php redirect that goes to the affiliate product owners site. All working well. Now to set up these split tests I need to have a "conversion" page which would ideally be the product owners sales page. I do not really want to hassle the guy to tinker with his site. So the alternative is. Rather than have my cloaked php redirect I could have a straight "meta refresh" page on a 1 second refresh, refreshing to the affiliate sales page. This would allow me to add the code for the split test tracking. Reason I'm asking this on the forum is that I think having a 1 second meta refresh page is a little bit ugly. And a reason for visitors to hit the stop or back button or maybe their browser warns them of the redirect they get twitchy and I lose the sale! Is anyone using meta refresh pages to redirect to the affiliate sales page and does it cause a loss of sales? Is there any other way of having this intermediate page that is invisible to the visitor?
I think that indeed you might lose some of the traffic with a meta refresh, BUT not 65% of it. I would advise you to go ahead with the redirection, if the affiliate program you are currently using allows it. Hope this helps. Regards, George Edit: On second thought, maybe you should run two separate campaigns: one with a landing page, the other with the redirect. You can see which strategy works best and make a much more informed choice in the end. The reason I'm suggesting this is the fact that the presell pitch in your landing page can actually increase sales once the reader reaches the sales page.
i dont do this kind of thing but generally the meta refreash and javascript redirects are less favored by the HTTP header redirect 301 and 302 may be worth looking into it is instant and browser shouldnt moan about it
I'll explain. I have a landing page that has links to the affiliate sales page. But before the affiliate sales page I link to one of my own files: linked/index.php indexed.php is a php redirect that then links to the affiliate sales page. This has two benefits. One it hides the ugly url link on my landing page and because its a php redirect it is invisble to the visitor. But I have to create two landing pages so that I can a/b split test them using googles split tester web optimiser. I want to increase improve my landing page CTR To do this I have to put google javascript code in the page that converts. As I cannot get it into the affiliates product sales page. I can put it in my redirect. When my redirect loads it's as good as a conversion page as far as the tracking goes. If the visitor does not block the redirect I assume they landed on the sales page. So either way my ads link to my landing page which link to the affiliate sales page either via the current php redirect or my coded meta html redirect. I have to use this html redirect because the javascipt code will not fully load in the php redirect. Are ya with me now? Thanks
I don't think that there would be any problem. 1 second is not that much really. You can use a message in the redirect page such as "Loading. Please wait" with one of those GIF images that simulates loading, in order to minimize the drop rate. I hope this helps. Regards, George
Great I have set it to zero so it refreshes as fast as it can. I watch the stats and see how it goes. I can always go back to a php redirect once I have tuned a landing page. Thanks for your help. Regards Mike