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Split Test Help

Discussion in 'General Marketing' started by Synchronium, Sep 23, 2009.

0
  1. #1
    I've been running a split test for a while now and I'd like to work out whether or not my results are statistically significant.

    Firstly, I've recorded unique IPs in my database, with number of goals and total page loads. At the moment, my conversion rate is calculated by the total number of unique IPs in each group, divided by the total number of goals those IPs in that group have achieved.

    My first question is "is that the best way to determine conversion rate for this test"?

    Secondly, how do I work out whether the following data is significantly significant, or at least what the standard errors are:
    Group  	Sample Size  	Total Goals  	Conversion Rate
1 	3565 	  	100 	  	2.81%
2 	3479 	  	80 	  	2.3%
3 	3502 	  	74 	  	2.11%
    Code (markup):
    Cheers
     
    Synchronium, Sep 23, 2009 IP