Hi Guys, I've rapidly come to the conclusion that split-testing just 2 adverts doesn't work well as at times I was getting just 50% of the clicks I used to off 2 well performing adverts. So I'm split-testing 3 adverts now so that my new one can only muck up 33% of my possible clicks! Does anyone use 4 separate adverts? Or if not, how many adverts do you use and how have you found the results when you changed the number of adverts you split-tested?
Ideally, you should split-test 2 ads at any one point of time. This has been tried and tested method. There's a website (type in google "split tester") to split-test your 2 ads and know if you have a winner