Spending weight question

Discussion in 'Co-op Advertising Network' started by Sheepish, Feb 14, 2005.

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  1. #1
    Morning all - I started using the coop the other day and I'm certainly seeing results but I was wondering - is there a rule of thumb for how much weight to put on a keyword/phrase?

    e.g. put 10,000 on a phrase which has 6,000,000 pages in google, 5,000 weight for 3,000,000 etc?

    Obviously it would have to be tweaked as not all keywords are created the same but I'd hate to waste my weight unnecessarily.

    Also - I've been thinking about the lag. In general, if your weight is enough to get you to no. 1 in MSN, is that weight likely to be enough to get you to no. 1 in google/yahoo but just takes more time to get there?

    Cheers

    M.
     
    Sheepish, Feb 14, 2005 IP
  2. T0PS3O

    T0PS3O Feel Good PLC

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    #2
    I wouldn't stick 5K on one phrase overnight. Might trigger some alarms, after all, it's pretty unnatural 'voting' if you ask me.

    So how much weight should you allocate? Use McDar's tool to see how many links the current #1 has. Assuming you want to claim that top spot, you should get a few more links than them.

    After some experimenting you can work out the weight to link ratio roughly. Now you know how much weight to spend, preventing overkill and waste. I would then divide the total wieght needed by 6 or so and increment each week until you reach ful weight for that ad.

    I'd also put some weight into slight variations of the same term to make it more 'real'.
     
    T0PS3O, Feb 14, 2005 IP
  3. Sheepish

    Sheepish Active Member

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    #3
    Sounds like good advice, Tops. It's appreciated - thanks.

    Have you a rough guide as to how many links for x weight (approx)? Or is it a trade secret? :)

    Thanks

    M.
     
    Sheepish, Feb 14, 2005 IP
  4. T0PS3O

    T0PS3O Feel Good PLC

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    #4
    No hard figures. I worked it out before but forgot and didn't keep track of it. My weight is fairly stable so I just use the percentages for new ads and increase weight that way.

    1% to kick it off then higher and higher...

    You normally get what you give. So if you run 5 ads per page on 100 pages you give 500 links. You'll get a similar number back.

    My referal weight make that harder to estimate hence me not knowing it right now.
     
    T0PS3O, Feb 14, 2005 IP
  5. Sheepish

    Sheepish Active Member

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    #5
    Like for like? Bugger - I need to cut down for keywords...

    Thanks, Top - it's more than appreciated.

    M.
     
    Sheepish, Feb 14, 2005 IP
  6. dcristo

    dcristo Illustrious Member

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    #6
    Relative to what weight though?
     
    dcristo, Feb 14, 2005 IP
  7. T0PS3O

    T0PS3O Feel Good PLC

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    #7
    Not necessarily dependant on weight but as I said, a rough estimate.

    Of cousre with a PR 9 base URL you will get a higher weight and more links but as a guide, irrelevant to weight and speaking in terms of average users (i.e. PR4ish base url) you get back what you give.
     
    T0PS3O, Feb 14, 2005 IP