So I am sitting here working out a conundrum - some of you will be familiar with this. I have posted a bunch of content onto one of my content sites (of which I have one or two) and I am finding an interesting tweak in getting a higher yielding RPM rate (effective RPM - rev per thousand impressions)) On one of my sites I have bucket loads of very specific content about a very commercial area (pet insurance to be specific) Now I worked previously on the concept of "keep the content on topic and make sure you use lots of very on topic keywords" sounds fair? sure and I got the expected RPM rates. I have always used purecontent.com (speak to Dave Hobart - nice guy) for my content as they are totally reliable and trustworthy. I am generally very specific about what I want - but on my last content order (100 pages x 250 words) I forgot to be specific on their briefing process and as such I got some content that was more general - ie: is contained lots of info about pets in general and did not focus on just pets insurance - I posted it without reading it as it gets proof read by them as part of the deal - to my amazement - once it got ranked my RPM went up nearly 15%!! I looked into this more and found that it was because (I think) much of the user base was actually not really interested at all in pet insurance but wanted to look up cures, find kennels you name it - anything but pet insurance but for some unknown reason - arrived at my site under the term pet insurance. And before you say it - no, I was not ranking for other pet keywords - everyone was still coming in on pet insurance (it will take another month or two for my new "broader keywords" to start to rank as I have no relevant inbounds yet) I suppose it seems obvious that this would happen but I did not expect that by broadening my niche so much it would benefit so highly - anyone else seen the same sort of thing? The question is - should I really invest in content now and expand all my sites to make them slightly less niche?