Spare employee? How would you use them?

Ok, I have a new spare employee that will be focused entirely on site promotion. They are working for me 40 hours per week.

What would you have them do? Spend 10% of time posting to forums with a link? 30% of their time sending out reciprocal link requests? 20% spent on submitting to directories?

They will be helping me promote about 10 sites of mine. I just need a little advice on how best to utilize them.

Thanks,

Jon

 

I would make them spend 100% of the time linkbaiting and tell them that reciprocal links and directory submission doesn't work.

 

Is the employee male or female?

Pete

 

It doesn't matter. Why would you ask a question like this? Is there any relevance?

 

I'd fire any spare employees.

Just kidding. Well not really.

I know what you meant though. If they are well spoken and dynamic I think an interesting approach would be to have them start researching and cold calling local websites / blogs / directories that are related to your industry.

This kind of approach may not work for your specific market, but similar concepts might...

A lot of the local webmasters are surprisingly easy to deal with and approaching with a phonecall as opposed to spam will really set you apart. You obviously need to have something to offer back, but I've ocassionaly made some ridiculously good deals by approaching less-savvy webmasters "offline".

For instance, a lot of small town chambers of commerce have strong authoritative sites that are also horribly designed / barely functional. Offer to help with an email newsletter or contact form, etc. in exchange for an ad or even a footer text link.

 

Most aspects of link building and 0.5% tea or coffee.