South Africa Deals gets around 246,000 monthly on Google keyword tool Usually Google doesn't care about plurals or singular they both optimize well. Also CruiseSouthAfrica.com CruisesSouthAfrica.com ResortSouthAfrica.com ResortsSouthAfrica.com Value? World Cup 2010 is in South Africa. Possible all these terms will go up in value. I plan on making sites and hopefully get them to the top before the World Cup.