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"Sorry darling! I finished it!" Is this a good slogan ?

Discussion in 'General Marketing' started by mrforum, Jul 16, 2021.

  1. #1
    Hi everyone,

    I am creating a peanut butter brand, what do you think about the slogan ?

    Sorry darling! I finished it!

    Thank you! Be Safe!
     
    mrforum, Jul 16, 2021 IP
  2. sarahk

    sarahk iTamer Staff

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    #2
    I thought you were going to be selling jigsaws!
     
    sarahk, Jul 16, 2021 IP
  3. mrforum

    mrforum Well-Known Member

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    #3
    sorry, you mean to say it's not a relevant slogan ?
     
    mrforum, Jul 16, 2021 IP
  4. sarahk

    sarahk iTamer Staff

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    #4
    You may get the wrong type of customers.

    But it depends on where your slogan appears and what images are associated with it.

    If it's your website byline then the visitor knows you're a peanut butter company and they'll get the point.
    If it's text on a text banner ad then they may miss the point.

    If it's text on your product, it'll work.
    If it's the only text on a staff t-shirt then it might not.

    Sidenote, make sure that the font and styling doesn't let "It" be confused with "1st", unless you actually can benefit from the consequences.
     
    sarahk, Jul 16, 2021 IP
  5. mrforum

    mrforum Well-Known Member

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    #5
    Well, my bad I didn't actually mention where I intended to use this, it will be printed on the peanut butter bottle labels.

    And thank you for the extra feedback!
     
    mrforum, Jul 17, 2021 IP
  6. jrbiz

    jrbiz Acclaimed Member

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    #6
    I think that the concept is good. My only problem is with the word "Darling." I don't think that anyone today actually uses that word. 50 years ago, maybe. I am not exactly sure what you could replace it with, but "Babe" comes to mind or "Hon" (shortened version of "Honey") or even "Dude" or something like that.
     
    jrbiz, Jul 17, 2021 IP
  7. sarahk

    sarahk iTamer Staff

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    #7
    The beauty of Darling is that its gender-neutral where Babe and Hon tend to be directed to a woman, and Dude to a man.

    But you're right, it's got a very Mad Men feel to it.
     
    sarahk, Jul 17, 2021 IP
  8. mrforum

    mrforum Well-Known Member

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    #8
    You're correct, darling is not used these days, but i think it's OK as it's used here locally and well recognized in my country !
     
    mrforum, Jul 17, 2021 IP
  9. Spoiltdiva

    Spoiltdiva Acclaimed Member

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    #9
    If you want your product to be taken seriously then don't use this stupid slogan. When selling anything you need to project competency and reliability. That is not what is going to happen by using this slogan.
     
    Last edited: Jul 17, 2021
    Spoiltdiva, Jul 17, 2021 IP
  10. mrforum

    mrforum Well-Known Member

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    #10
    trying to understand how this slogan affects competency and reliability.
     
    mrforum, Jul 18, 2021 IP
  11. Spoiltdiva

    Spoiltdiva Acclaimed Member

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    #11
    It's a food product, the consumer needs to feel that the producer is not a complete idiot. That slogan is something a teenager on drugs might come up with.
     
    Spoiltdiva, Jul 18, 2021 IP
  12. Kaloyan SEO

    Kaloyan SEO Greenhorn

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    #12
    Personally I will say no, it is not catchy, it is a kind of gender oriented and pretty long. Professionally I will say that probably should spend more time on different marketing efforts and not overthinking the slogan.
     
    Kaloyan SEO, Jul 18, 2021 IP
  13. sarahk

    sarahk iTamer Staff

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    #13
    sarahk, Jul 18, 2021 IP
  14. mmerlinn

    mmerlinn Prominent Member

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    #14
    @sarahk, that looks like some good peanut butter. Most PB here is inedible.
     
    mmerlinn, Jul 18, 2021 IP
  15. UROscar

    UROscar Greenhorn

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    #15
    great idea , sounds cool , what about just with ought darling , i mean
    "Sorry ! I finished it!"
     
    UROscar, Jul 19, 2021 IP
  16. mrforum

    mrforum Well-Known Member

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    #16
    mrforum, Jul 19, 2021 IP
  17. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #17
    Good point. Just like 80% of the products sold in the US grocery stores.
     
    qwikad.com, Jul 19, 2021 IP
  18. mrforum

    mrforum Well-Known Member

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    #18
    mainly because it's super smooth ?
     
    mrforum, Jul 19, 2021 IP
  19. jrbiz

    jrbiz Acclaimed Member

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    #19
    One of the more memorable snack food campaigns here in the U.S. actually launched in the 1960's but is still discussed in advertising circles and even among the general population. It was Lay's Potato Chips "Bet You Can't Eat Just One..." campaign. I am mentioning this only because your slogan has some elements of that campaign (couldn't stop until I ate it all.) Another similar themed snack campaign that I recall here was the Tootsie Pop challenge that asked "How many licks in a Tootsie Pop?" and the answer turned out to be "3" because after the first two licks, no one could resist crunching through to the chewy inside.
     
    jrbiz, Jul 19, 2021 IP
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  20. mmerlinn

    mmerlinn Prominent Member

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    #20
    No, because it is not peanut butter. It is a peanut butter product claiming to be peanut butter.

    I think, "Sorry! I ate it all!" is better because it explicitly implies that it is very good.
     
    Last edited by a moderator: Jul 23, 2021
    mmerlinn, Jul 19, 2021 IP
    jrbiz, mrforum and sarahk like this.