I think something's wrong with it... here's what I see today. Total impression of today - 4x,xxx While for the channels... Top channel (main site) impression for today - 8x,xxx Other sites - x,xxx, x,xxx and so on... So don't you think something is wrong? How can the total number of impression be less than the impressions generated by the top channel alone?
You may be counting individual channels and the channel for the domain which will give you double figures. Turn off the domain channel and try again.
How do I turn it off? I don't think I have ever enabled it to begin with o_o;;.. No Harm in giving it a look though.
When you are looking at channel data, you´ll see two sections in the yellow box to the right. One says Active URL Channels and one is Active Custom Channels. Deselect the entries in the Active URL Channels if you want to look at individual channel performance. If you want to compare the performance of different domains then deselect everything in the custom channels section. If both sections are active you are counting clicks twice.
There is nothing in the Active URL Channels... while everything in the Active Custom Channels are not checked at all... still give me the same numbers o_o;
Hmmm... well that is that theory up the spout then. Why are you seeing anything in channels at all, if no channels are selected?