Alright so here is what i figured out about adsense while hosting one of my large sites. Before i got a dedicated server i was hosting my site with 1and1 hosting. It was fine for a while but then i started to get heavy traffic and sometimes i had over 200 members on the site at the same time. 1and1 emailled and told me that the package i have is shared hosting and with my traffic i'm slowing down the cpu useage on that server and i have to get a dedicated server. Well my hosting was $20 a month and dedicated would be like $200. So here is what i did. I opened 2 more 1and1 hosting accounts for $20 each. So now i had 3 accounts = $60/month still saving money that i would pay for ded. server. Before you would go to mywebsite.com but since i had too many visitors i divided the site to 3 sections and 3 domains. So now you go to mywebsite.com and click on section A and you would go to mywebsite.net if you click on section B you would go to mywebsite.org. This way it balanced the load. Now here is where adsense comes in. CTR is not really good, the site alone gets about 200,000 impressions a day with CPM of about 0.60. Which sucks. Now when i have it split up into 3 different domains it divides the impressions and ctr improves. One section might be getting more clicks then the other section but if one section gets a lot of clicks and then the other gets like none then the CTR averages out and you dont earn jack. With 3 different domains and having the site sliced into 3 different sections the ctr is much better then having it all on one domain. Earnings increased by $50 a day. Well recently i went with a dedicated server and put the whole site all together just on one domain name. I dont have to worry about how many users i have online at the same time anymore because the server can handle it but now my impressions are high again for just mywebsite.com and CTR is back to being low. Earnings are down by $40-$50. So adsense earnings are based on your CPM...i get same amount of clicks on one domain as i do when i have it sliced into 3 domains. But with less impressions on each domain it pays out more. What should i do? stay with one domain or divide it again into sections.
I have basically found the same thing in a different way. I decided to open another Adsense account and split out some of my sites that were in the same genre. Once I did this my earnings increased on both account across the test sites. On your advice I am going to now jump my sites off the dedicated server I have them all on, and split the hosting up between 4 accounts and see what happens. I would advise anyone if you can to set your sites up as independent businesses and open a new Google Adsense account for each. Peace
Yea but if google finds out that you owns more then one account they might close them right? Try my theory and let me know how it goes.
Interesting. Do you think the same would apply for sub domains or do you think they would need to be different top level domains? I have gone for a sub directory structure on my forum but may try our what you have discovered. Thanks Bob
No it is within the TOS to have businesses with their own account. But that requires each to be properly registered with the government and each must have its own checking account. That could be an expensive proposition for some.
Thanks netpox. But $50 a day could be a big difference or a small difference depending on how much you make in total every day. Would you say its small or big, thats important to know.
Actually just do the percentages and you'll find that the increases were several hundred percent which in any business is great. Businesses are measured in more ways than money.
How did you find the percentages ? If 50 a day is an increase of several hundred percent, he did earn almost nothing before the increase, with 200.000 impressions.
Well with having it one just one site it was making $140 a day...after having it split up it jumped to almost $200 a day.
Thanks you for clearing up that. Thats a big jump yes. But 200000 and only $200 is also really low CTR. Suppose its on of that social sites.