Something Going Wrong at Dell.co.uk

I say wrong (though I would be surprised if what is happening is right). Dell.co.uk are top of the listings on a series of Clothing Terms in the UK.

Shoes, Clothes, Trousers, Dresses etc, etc.

Surely this can't be a tactic for them - or have they somehow joined forces with Google to improve branding opportunities (afterall Dell now installs Google on all its PCs) but I guess that is all far fetched.

Very Bizarre.

 

its an idiotic approach, i see that ad from india., i think they have lots of cash, (if any dell people sees this please send 10000$ to my paypal id)

 

It won't cost them much, the CTR will be very low.

 

even then, dell.co.uk is totally unrelated to india, why do they waste money on showing ads not related to indians

 

Isn't their call centre in India? Maybe they want to see their own ads?

 

CPC will be pretty high though, those are competitive terms

 

Did you forgot to tell your paypal id?

 

This is not a waste of money. In marketing they call it Branding.

 

Wow, branding, thatz a new term for me.,
Advertising at unwanted locations for unwanted products is branding ?

 

Unwanted locations???
FYI, Dell is quite active in India.

http://www1.ap.dell.com/content/topics/topic.aspx/ap/topics/microsite/en/odg?c=in&l=en&s=bsd&~ck=mn

 

i know that,
i meant dell.co.uk (not dell.co.in)

 

If it was surely they would be pushing their personal computers (laptops and the like) not network solutions and servers - which has even more limited appeal to an untargeted audience. At a push people searching for shoes and clothes may be interested in personal PCs, but servers - no.

I find it bizarre, as the CPC must be extremely high, and only getting higher as their CTR must be dropping like a stone.

The problem is that users will stop looking at the sponsored ads if they continue to see irrelevant ads seemingly appearing for no reason - causing problems for everyone else.

 

Exactly @ googleman., Google talks about user experience always, But yet they allow all kinds of rubbish nonrelated, untargeted ads like this, What is user experience in google's terminology then