Someone asked me about advertising today... How much is my adspace worth?

Discussion in 'General Marketing' started by MetahMaid, Oct 17, 2008.

  1. #1
    My website is a tech/entertainment/humor website. I dont want to post the URL here (dont want it to show up in google).

    The company that approached me is a very established ringtone/cellphone game company.

    My Website:

    Opened it 2 months ago.
    This month, received just slightly over 76,000 visitors.
    You can see we are growing RAPIDLY, much because we have been a hit on digg/stumbleupon/delicious/reddit.

    I am offering them a site-wide EXCLUSIVE advertising plan. Meaning, theyd have 2 large banners. Theyd be the ONLY competition, so it wont be rotation. They'll be on EVERY PAGE ALWAYS.

    I am asking for a monthly payment type deal. How much do you think it would be worth?

    Thanks for any insight. Im new to this.
     
    MetahMaid, Oct 17, 2008 IP
  2. kappaknight

    kappaknight Peon

    Messages:
    160
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    0
    #2
    How many page views do you get? Do you already have ads on your site? If you run AdSense, see what your eCPM is and charge something higher than that based off of CPM.
     
    kappaknight, Oct 17, 2008 IP
  3. MetahMaid

    MetahMaid Peon

    Messages:
    9
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #3
    Sorry, the 76,000 was pageviews. Its more like 55,000 unique visitors.
     
    MetahMaid, Oct 17, 2008 IP
  4. flatrox

    flatrox Banned

    Messages:
    520
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #4
    can u provide us url so we give you good suggestion
     
    flatrox, Oct 17, 2008 IP
  5. MetahMaid

    MetahMaid Peon

    Messages:
    9
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #5
    I will, but I am going to mess it up so it doesnt show up in google search results (i dont want people to search my URL and find me having no idea what to do with advertising, lol)

    it is www-dot-didnt-read-dot-com

    Anyway, what does the URL have to do with it? Isnt it the pageviews that count?
     
    MetahMaid, Oct 18, 2008 IP
  6. MetahMaid

    MetahMaid Peon

    Messages:
    9
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #6
    Any ballpark estimates?
     
    MetahMaid, Oct 18, 2008 IP
  7. MetahMaid

    MetahMaid Peon

    Messages:
    9
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #7
    Eh? Eh? Eh?
     
    MetahMaid, Oct 19, 2008 IP
  8. ahelpinghand

    ahelpinghand Guest

    Best Answers:
    0
    #8
    To me, I was confused too, I logged on to buysellads.com and searched their directory for sites close to my sites (nitch, page views, alexa rank, ads count and size...etc). It was rather easy for me to decide then :)

    I've got one spot taken out of four. I hope that helps.
     
    ahelpinghand, Oct 19, 2008 IP
  9. cjespers

    cjespers Peon

    Messages:
    22
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #9
    I prefer to get a percentage of their sales if they will go for that- then you also have an extra incentive to drive quality traffic.
     
    cjespers, Oct 19, 2008 IP
  10. copper12

    copper12 Peon

    Messages:
    1,850
    Likes Received:
    25
    Best Answers:
    0
    Trophy Points:
    0
    #10
    Why don't you ask them how much they think it is worth?

    As an advertiser myself, I can't see spending no more than, say, a hundred bucks a month, if that.
     
    copper12, Oct 19, 2008 IP
  11. n3o

    n3o Well-Known Member

    Messages:
    1,241
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    160
    #11
    $20-$50 for text links .. also depends on your geo- visitors
     
    n3o, Oct 19, 2008 IP
  12. MetahMaid

    MetahMaid Peon

    Messages:
    9
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #12
    Thanks for the tips guys
     
    MetahMaid, Oct 22, 2008 IP