The potential traffic goldmine they have in front of them. Problem is...they don't properly optimize for that precious organic search engine traffic, and it's really not that hard! Okay, so I may be pimping my hawt new Blog SEO service (look in sig), but I'm also being honest here. I see so many blogs out there, even great ones, that do not take the proper steps necessary to boost rankings and pull in more highly targeted traffic. We all know that Google already loves Wordpress right out of the box, but there are necessary steps a blogger should take, in order to reap all of the rewards that are possible.