Many small business owners make the mistake of rushing to implement marketing strategies without putting a plan into place. This can waste time and money without knowing customers need these service or product. In order to achieve the goals of marketing you need to begin with marketing analysis. In big business advertising is done to create name recognition and then sale. But small business cannot afford that so design your advertising to produce sales instead of creating name recognition. Small business owner can start advertising while doing sale like putting offers in their advertising or put small ad on postcard and mail it to your targeted market. Peoples read postcards when they are brief. This can result in driving a high volume of traffic to your website and generate sales for a very small cost.