http://www.1up-seo.com/writing-and-wording-good-adwords-ad I have good success with ads according to my way to word them. The whole point is to stand out, go into the minds of potential customers and offer something special which lifts you up from your competitors. In my blog i talk about the idea of "special events" and similiar to catch attention of customers, as well as another method which i think is great, especially if you have the ability to sell used and refurbished products too. (Eg. for ads for amazon or ebay) Enjoy, Georg.