hope it useful for people here who doing mobile marketing campaign 1. Make sure you develop a unique, engaging mobile call-to-action that you can apply throughout the entire campaign. This is your link between the content you wish to provide and the consumers themselves. The mobile call-to-action is telling the reader to do something like "scan this code" or "find this location", but it does so while also explaining a reason. Great examples will result in making a sale or developing trust. 2. A mobile campaign is about developing a relationship over-time, so small incentives that accumulate with multiple purchases are great additions. Consumers are providing you with something of value to them and they expect something of value in return; exceptional products are the best solution. 3. Utilize the wide reach and availability of SMS when it can be tastefully included. Text messages are one of the most powerful tools available to mobile marketing campaigns, but they are also one of the most detrimental if used incorrectly. Texts are personal, the messages they include must be short, sweet, and to the point. If you can do this, then you now have a platform that can reach nearly every mobile handset sold in the last decade. 4. Once you have a staff, you have to get the employees into the right state of mind. Prep your employees for dealing with customers of all sorts and attitudes. Let them know they are taking part in a revolutionary brand and that they are a crucial part of the operation. Once they realize they are in a progressive position behind an extremely cool product, they will convince the consumers of the same thing. 5. Test your application, test it again, and then test it a few more times. You're never expecting the next big glitch or bug that slips past the development team, but the only way to find them is by testing. Test your application on every mobile device that you can get your hands on. A certain model or brand may have a unique flaw that is really harmful to the campaign. If they get past you, they return with frustrated customers. Take time to train your employees for dealing with these customers. 6. You must learn to integrate quick, effective techniques that perform some strategic goal, such as increase brand awareness, improve the sales numbers, drive the traffic for a website, or establish a trust with the consumers. These tips should help improve any mobile marketing effort, regardless of their overall goal. Thankyou