Hi, a couple of weeks ago I decided to promote clickbank products, set up openads to track ads. So far I had 3.548 adviews with 305 clicks (that's a very nice ctr of 8.6%). But no clickbank sales. I know, early days, but I'd like to know how your ratios are. My traffic is organic se traffic only and due to the 8.6% ctr I think people are interested or at least I've set up my text ads properly. Any suggestions, tips, whatever is greatly welcome s.
How is your traffic organic SE traffic (non-ad) only but you've had 3,548 adviews and 305 clicks? Do you mean you're just using ads in Adsense or YPN/Live? Basically, I'd check your traffic. What kind of traffic is clicking on your ads? How targeted are your keywords compared to what your audience is looking for? Usually if you have a good CTR but poor conversions, it means you're advertising to the wrong crew, or your landing page/merchant conversion ratio is poor. -T
If it's the right crowd, no matter whether it's Organic or PPC, I'd say here's what I've experienced on average on some of my successful campaigns: CPC Average: 0.24 (this could TOTALLY differ depending on your industry and product) CTR Average: 4% (Again, could vary a bit) Clickthrough to merchant: 30% (or 1:3) Buy from merchant: 10% (or 1:10). If you put that together, you'll see on average I convert at 1 sale per 30 clicks. Sometimes that differs though, and I'll get 2 sales in 45 clicks, or maybe 40 clicks and no sales at all. It's an up-and-down ride, so that's why it's so important to look at averages, rather than individual days. If you've gone more than 60 clicks/day or so for 3-4 consecutive days without a sale , or spent more in clicks than the price of a single commission from the product, it's probably a sign you need to halt things and take a closer look at what's going on. -T
Hi, thanks for the info so far, but let me explain a little bit closer what I do (maybe I should have done this in my 1st post already ) I run a niche related blog (app. 5 weeks old) and drive niche traffic to it with submitting articles. Traffic is growing, I broke the 300 uniques yesterday. Traffic comes from se's (organic), from article dirs (backlinks) and a little bit of traffic from adwords. On every post on my blog is adsense set up, which brings in a couple of dollars ($23 within the last 30 days). On every post is one ad (a textlink), generated by openads to track the views and clicks properly, which leads directly to the affiliate's page, all clickbank products (books). Some up-to-date openads stats: AdViews: 3,920 AdClicks: 328 CTR: 8.37%. ClickBank sales: 0 You think the sales pages from the products I'm pushing are sh*t? Hmm, is there any workaround? Cheers, sunish