Some techniques that have worked for me on Adwords.

Hi!,

Firstly, I always disregard what Google Adwords recommends as the estimated daily budget and Cost Per Click. To be frank, I bid higher than they do on estimated daily budget and get bulk impressions. I rarely bid more than 0.50 per CPC and usually do OK. Of course, you have to keep a close eye on some campaigns and adjust the daily budget downwards if needed so that you don't overspend but this doesn't happen too often!

In my ad campaigns I try to stick to long tailed keywords. But I do choose a few popular shorties and preface them with "Buy", "Purchase", "Order" or "Pay for" e.g. "Buy online marketing ebook". People who are ready to put their money down will use search terms with the above words in them.

I make sure that I use broad, "phrase" and [exact] match and also negative keywords like -free (to get rid of the no money crowd).

One word that I love to work into my campaigns is "Scam"! It is such a red flag term that attracts attention from a lot of people. I put it into the title quite often.

In my adcopy I try to start every word used with a Capital to display emphasis. It looks a bit better.

In my ads I mention the price of the product I am marketing and even put the price into the title to inform the buying public of exact details!

For my targeted countries I never choose the whole world as Google doesn't do ad translations. My selections are usually Australia, United States, United Kingdom, New Zealand, Ireland, South Africa, Canada, United States Outlying Islands and Papua New Guinea. English speaking nations to match my adcopy! Sometimes I target my ads at specific regions of specific countries and this seems to improve my CTR (Click Through Rate), not sure why?

I use a 'call to action' in my ads like "Order today", or "Buy Ebook" to prompt people to do something!

One thing I find useful is to include a question in my ad, something like "Are You Sick Of Being Fat!?" I want the consumer to answer to themselves and read further for my solution!

If I am promoting a brand new product, say from Clickbank.net I add NEW in the title and guess what? Google doesn't seem to have a problem with this like they do with punctuation in titles. It makes the ad stand out and tells people that this is an offer that they probably haven't seen before!

I don't always jump on the hottest products on Clickbank.net to promote. Something with a gravity from 60-100 seems to be the best ones for a Adwords campaign. I keep my adcopy and common keywords very relevant to the adcopy on the sale's page and this usually pays dividends! My Quality Score is much better for doing this. By common keywords I mean that all my keywords in a campaign share a word or a phrase. All of them!! e.g. Money making business, "Money making business", [Money making business], Onlne money making opportunity, "Online money making opportunity", [Online money making opportunity], Money making business, "Money making business", [Money making business] and I chuck in -free to rid any no cost searches.

In my ad for the above keywords I try to use the common keywords "Money making" in the title of the ad and in the lines further down too! Google boldens these words in my ad when a search is done and it make them stand out a lot more!

I try to add interest and excitement and occasionally even shock value into my ads to attract more interest. One ad campaign I had "Serial Scammer Killer" in the title and attracted a large amount of interest. It is arresting and a little controversial!

In all of my ad campaigns I make it a habit to have a maximum of 20 keywords. No more than this. 20 gets fleshed out to 60 keywords when you add "phrase" and [exact] matches. And of course the ubiquitous -free.

I never try to get the top 2 ad positions as these two often get clicked on a lot by the curious and information seekers. Every click costs and it soon ads up. I do try to have my ads on the first page in position 3-7. If a searcher scrolls down the page looking at ads they are usually more pre-qualified to buy the further down the page they look so the serious buyers are more like to see my ad and if it stands out well then they just might click on it!

All the best with your Adword campaigns!
Regards,
Dave.

 

excellent tips. Thank you very much.

 

Thanks for the reply! I'm glad to have been of assistance.
Regards,
Dave.

 

You seem to be on the right track FatherSpirit. The key is many low spend campaigns that only target the most qualified searchers. You may only get a low number of sales from each product every month because the search volume is low, but you will have made a profit on each one of them and with lots of products it all adds up.

 

That's the advice I keep giving people but there are so many who want the instant quick fix when it comes to Adwords! You can lose the shirt off your back in a heart beat and it is really perplexing to see the large numbers who rush back for more PPC action after coming a cropper!

One big question seems to be how many keywords per ad campaign for best results? If they are all related and relevant then you will do better than having disparate choices that miss the mark for product adcopy match. I aim for a base list of under 20 then flesh it out with phrase, exact and negatives, the advanced matches give such good value to any campaign and they are overlooked time and time again. Even by some of the most advanced marketers. It never ceases to amaze me but there you go!

Thanks for your comments,
Dave.

 

Very good tips, thanks for posting quality stuff!

 

Quote: Very good tips, thanks for posting quality stuff!

My pleasure! Thanks for taking the time to read!
Dave.

 

Great tips, I echos all of those thoughts. Following the same road as everyone else for adwords or anything for that matter will have you broke in no time. Good luck all beginners and veterans reading these ideas.
-Patz

 

Thanks for the advice!

 

Excellent advice. My strategy is the same, very low bidding on multiple products and keywords, and I end up only getting 100 clicks a day or so, but I rarely pay over .50 a piece myself.

I must say however that bids change hourly, or more frequently. This is because certain products convert better during certain times a day, so if this is the case, you might be getting exactly what you pay for, junk clicks.

 

How long have you been doing PPC?

How much do you spend monthly?

Do you promote anything else other than clickbank products?

Are you offspring from warrior forums?

Where did you learn your PPC?

 

I've been in the PPC game for quite some time.

Monthly spend rarely goes over $400.

No offspring from warrior forums.

I learnt my PPC at Wealthy Affiliate.com

Thanks for your comments everyone!
Regards,
Dave.

 

Please Feel Free To Ad To The List Of Adwords Strategies!
Thanks!
Regards,
Dave.

 

That's some great tips pal...

 

Thanks, I appreciate your comment!
Regards,
Dave.

 

hi Dave

I'm new to adwords, Inever really got the advantages of using the:

keyword = broad match
"keyword" = match exact phrase
[keyword] = match exact term only

I noticed you use it (1 variant of each) for all your keywords... can you please shed some light on how to best use these different strategies? thanks!

 

nice tips..very helpfull to others

 

thanks for a good tips. i try to apply your strategy. thanks

 

thanks for tips fatherspirit.........

 

thanks for the tips, adwords can really break your spirit sometimes