1. Integrate with browsers - all the new browsers can detect rss feeds if you configure them. Firefox indicates this in the address bar. 2. Use FeedBurner - FeedBurner has links to many of the top feed readers built right in. It also has good analysis reports and has monetizing features built in. 3. Dress up your RSS icon - RSS is a channel for your visitors to come back to your site! So jazz up your icon a little. Read more at http://masteryofthenet.com/ReallySimpleRSS.aspx