Some ROAS help pls, for my business plan

Discussion in 'General Marketing' started by Steve M77, Aug 1, 2014.

0
  1. #1
    Hi all,

    I need your help finding the typical ROAS figures for various categories, on and offline commerce, and for any marketing channel.

    Why? Because I'd developing a lead generation platform and need to know if I send clients a lead that turns into a sale, what percentage of that sale cost they would be willing to pay.

    If the average ROAS for their category is, say 400% (or 4:1) then I could assume they would be willing to pay 25% of the revenue generated by a sale in advertising cost (ie lead fee to me).

    I'd be extremely grateful for anyone's help/guidance/input here.

    Thanks, Steve
     
    Steve M77, Aug 1, 2014 IP
  2. agmccall

    agmccall Active Member

    Messages:
    145
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    60
    #2
    I am acronymically challenged. I never understand why people will use acronyms and hope everyone knows what the hell they are talking about. I am sure that some here will know but, I have no idea what ROAS is.

    So, good luck

    al
     
    agmccall, Aug 4, 2014 IP
  3. Nigel Lew

    Nigel Lew Notable Member

    Messages:
    4,642
    Likes Received:
    406
    Best Answers:
    21
    Trophy Points:
    295
    #3
    Return on Advertising Spending. Just a fluffy way of saying ROI. Like we need more acronyms.

    "To determine ROAS, divide revenue derived from the ad source by the cost of that ad source."

    Lol... riveting stuff there.

    N.
     
    Nigel Lew, Aug 4, 2014 IP