Hi, for local internet marketing you can do following steps: Directory Submission Social Bookmarking Article Submission Classifieds You should submit your business on your search engine.
It's not enough, this days you must strain your every nerve to always keep realizing that online market is a huge haystack (growing exponentially every year) where similar promoters work every day with a lot of competition from other businesses downgrading your results when you reduce efforts even a little.
A very good work is the citation and mapping on the same work. They usually are high PR websites, mostly dofollow.