Amazon.com This logo doesn’t seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon.com want to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from a to z. Fedex This is probably one of the best known logos with a hidden meaning. If you look closely, you’ll see an arrow that’s formed by the letters E and x. This arrow symbolizes speed and precision, two major selling points of this company. Sony Vaio Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal. NBC The NBC (National Broadcasting Company) is one of the biggest American television networks. I think most of you have already seen the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions at the time that this logo was created. The peacock’s head is flipped to the right to suggest it was looking forward, not back.
Wow, never knew that. It's nice to know that logo designers before focused more on symbolism, preserving history and messages within art, rather than just placing catchy colors and figures.
I heard about the vaio thing few days before and that is so kool ** dint get the meaning of fedex logo. So googled it and found this