Here is the most important tricks for using Facebook for Business: 1) Profile Page versus Fan Page 2) Customizing Your Profile Page 3) Offer Deals 4) Encourage Community Interaction 5) Aggregate Your Other Social Streams 6) Be Creative 7) Evaluate Your Needs and Tread Carefully 8) Facebook is One Piece of the Pie
Check it every day and try to answer any questions posted on the page within a few hours. Invite your friends to ask questions on the page and start discussions. Good tips otherwise!