Some factors help your website better on Google

I have read a pdf file in Google Help Center, and often do follow it. I analysis, summary, and posted it on my blog. Now I introduce here for some beginner who want to rank well on Google. Hope this help you. It is very basic :
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Title

Useful :
- Add 1 or 2 keywords in Title.
- Creat unique, accurate page titles.
- Short and clear.
Avoid :
- Choosing a title that has no relation to the content on the page.
- Using default or vague titles like "Untitled" or "New Page 1".
- Using a single title tag across all of your site's pages or a large group of pages.
- Using extremely lengthy titles that are unUseful to users.
- Stuffing unneeded keywords in your title tags.
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Description

Useful :
- Add some keywords in your description.
- Accurately summary.
- Use unique description on each page.
Avoid :
- Writing a description meta tag that has no relation to the content on the page.
- Using generic descriptions like "This is a webpage" or "Page about baseball cards".
- Filling the description with only keywords.
- Copy and pasting the entire content of the document into the description meta tag.
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Structure of your URLs

Useful
- Use words in URL.
- Use URLs friendly. Eg : http://blog-seotips.blogspot.com/search/label/Seo-tips.
- Provide one version of a URL to reach a document. (use 301 redirect or sitemap).
- Create a simple directory structure.
Avoid :
- Using lengthy URLs with unnecessary parameters and session IDs.
- Choosing generic page names like "page1.html.
- Using excessive keywords like "baseball-cards-baseball-cards-baseball-cards.htm".
- Having deep nesting of subdirectories like ".../dir1/dir2/dir3/dir4/dir5/dir6/page.html".
- Using directory names that have no relation to the content in them.
- Having pages from subdomains and the root directory (e.g. "domain.com/page.htm" and "sub.domain.com/page.htm") access the same content.
- Mixing www. and non-www. versions of URLs in your internal linking structure.
- Using odd capitalization of URLs (many users expect lower-case URLs and remember them better).
- Dynamic URLs.
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Site navigation

Useful :
- Use mostly text for navigation.
- Use "breadcrumb" navigation.
- Have a useful 404 page.
- Add keywords in category name.
Avoid :
- Creating complex webs of navigation links, e.g. linking every page on your site to every other page.
- Going overboard with slicing and dicing your content (it takes twenty clicks to get to deep content).
- Use javascript and image for navigation.
- Broken link.
- Allowing your 404 pages to be indexed in search.
- Providing only a vague message like "Not found", "404", or no 404 page at all.
- Using a design for your 404 pages that isn't consistent with the rest of your site.
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Content

Useful :
- Write easy-to-read text.
- Unique,fresh contents.
- Relevant contents.
- Relevant language.
- Create content primarily for your users, not search engines.
Avoid :
- Writing sloppy text with many spelling and grammatical mistakes.
- Embedding text in images for textual content (users may want to copy and paste the text and search engines can't read it).
- Dumping large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation..
- Rehashing (or even copying) existing content that will bring little extra value to users.
- Having duplicate or near-duplicate versions of your content across your site.
- Inserting numerous unnecessary keywords aimed at search engines but are annoying or nonsensical to users.
- Having blocks of text like "frequent misspellings used to reach this page" that add little value for users.
- Deceptively hiding text from users, but displaying it to search engines.
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Achor text

Useful :
- Provide at least a basic idea of what the page linked to is about.
- Usually a few words or a short phrase.
- Distinguish between regular text and the anchor text of your links
- Think about anchor text for internal links too.
Avoid :
- Writing generic anchor text like "page", "article", or "click here".
- Using text that is off-topic or has no relation to the content of the page linked to.
- Using the page's URL as the anchor text in most cases.
- Writing long anchor text, such as a lengthy sentence or short paragraph of text.
- Using CSS or text styling that make links look just like regular text.
- Using excessively keyword-filled or lengthy anchor text just for search engines.
- Creating unnecessary links that don't help with the user's navigation of the site.
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Heading Tags

Useful :
- Use heading tags where it makes sense.
- Use keyword in heading tags.
Avoid :
- Placing text in heading tags that wouldn't be Useful in defining the structure of the page.
- Erratically moving from one heading tag size to another.
- Excessively using heading tags throughout the page.
- Putting all of the page's text into a heading tag.
- Using heading tags only for styling text and not presenting structure
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Images

Useful :
- Use alt has keywords.
- Filename relevant with topics.
- Store images in a directory of their own.
- Use full URLs in link of images (in src=”full links URLs”).
- Most browsers support JPEG, GIF, PNG, and BMP image formats.
Avoid :
- Using generic filenames like "image1.jpg", "pic.gif", "1.jpg" when possible.
- Writing extremely lengthy filenames.
- Stuffing keywords into alt text or copying and pasting entire sentences.
- Writing excessively long alt text that would be considered spammy.
- Using only image links for your site's navigation
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Robot.txt

Useful :
- Use more secure methods for sensitive content.
Avoid :
- Allowing a large number of auto-generated pages with the same or only slightly different content to be crawled.
- Allowing URLs created as a result of proxy services to be crawled.
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Nofollow
- Use rel=”nofollow” for link you don’t sure it good.
- Use nofollow for comment on blog.
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Promote website

Useful :
- Creat blog on your site.
- Make sure its URL is listed on your business cards, letterhead, posters, etc.
- Know about social media sites.
- Add your business to Google's Local Business Center.
- Reach out to those in your site's related community.
Avoid :
- Attempting to promote each new, small piece of content you create; go for big, interesting items.
- Spamming link requests out to all sites related to your topic area.
- Purchasing links from another site with the aim of getting PageRank instead of traffic.
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Webmaster Tools

With the service, webmasters can:
• See which parts of a site Googlebot had problems crawling.
• Upload an XML Sitemap file.
• Analyze and generate robots.txt files.
• Remove URLs already crawled by Googlebot.
• Specify the preferred domain.
• Identify issues with title and description meta tags.
• Understand the top searches used to reach a site.
• Get a glimpse at how Googlebot sees pages.
• Remove unwanted sitelinks that Google may use in results.
• Receive notification of quality guideline violations and file for a site reconsideration.
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Google Analytics

You can use Google Analytics, and how to install this tool ? You can go to this link Installing Google Analytics to know more: http://blog-seotips.blogspot.com/2009/11/how-to-install-google-analytics.html
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Finally, thank you for reading and wish you success

 

Nice information thanks for sharing.

 

thanks for sharing your factors

 

Thanks for sharing and providing the very useful one.

 

Thanks for reply I will make it better

 

Nice post. Very informative and it also tells the do's and don't in optimizing a website.