Hi all, I am new to adsense. Wanna know how can earn through this eCPM? An amount of 3.86 dollars shows under Page eCPM [?] in my report but it does not appear in the 'earnings' column. In earnings column only the amount for clicks shows, why is it so? Is that amount of $3.86 my earning? and will it show up in my 'earnings' column later? Looking for your guidance.
The eCPM is the "Cost per 1000 impressions. From a publisher's perspective, CPM is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions in thousands. For example, if a publisher earned $180 from 45,000 impressions, the CPM would equal $180/45, or $4.00."