Hello Guys..... As we know Search Engine Optimization is the most important tool if we want a successful business in this field. However many times we unknowingly commit some kinds of mistakes and they can make a huge impact on the result. Here are some points on which we should pay our special attention. (1) Many times we forget to pay attention towards the URL and it makes a bad impact later on. It is not tough to find search engine friendly URLs and you can easily find some websites that can be beneficial for it. It is vital to use keywords intelligently throughout the page and the name of the page should be short. (2) Are we checking the value of backlinks? Many times we forget to check the value of backlinks and simply start using backlinks that are of no use. High numbers of backlinks are not going to make any effect. Therefore it is better if we invest our time to check the quality of those links. Furthermore website should be updated on regular basis. (3) Title tag should include the appropriate keywords and it is better to keep it short and simply. Moreover it should be relevant according to the topic. (4) Duplicate contents will surely bring bad results and all of our hard work will be gone if we are using it. (5) It is better to interlink related pages of the websites together. Two pages can be interlinked if the information is related to each other. Please share some more points which we should check regularly.