1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Some basic questions about basic CPM advertisement...

Discussion in 'General Marketing' started by JoePagano, Oct 30, 2007.

0
  1. #1
    Hello, I'm a soon-to-be new publisher, I'm still working with/learning more about Expression Web. I'm planning an attempt to create a profitable, content/entertainment driven high traffic website, and I had a few questions regarding CPM advertisement. Note that I'll probably end up using an ad network, and I'd be happy with .40-.60 CPM.

    With the model I'm looking at, I'm expecting a lot of page views by non-unique users, probably somewhere on a scale of 20-50 page views per user. CPM is based on page views, not unique users, correct? I would assume I could charge a higher CPM rate with more uniques, what would the difference be approximately?

    If I eventually end up getting a couple million page views per month, will it be difficult to attract large companies, or will it be easier?

    Is there any way to determine site visitor demographics other than a manual survey?

    Finally, and this question is more of a sidenote than anything, are there any CPC ad networks which allow incentive clicks?
     
    JoePagano, Oct 30, 2007 IP
  2. JoePagano

    JoePagano Peon

    Messages:
    3
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #2
    Could anyone help me? I'd think the majority of posters on this forum, practically anyone with some experience in CPM advertisement, would know the answer. Thanks in advance =)
     
    JoePagano, Oct 30, 2007 IP