Some Basic Adsense Questions

Discussion in 'AdSense' started by bushib, Apr 23, 2008.

0
  1. #1
    Hi there,

    Can anyone please reply the following basic Adsense questions.

    1. What is eCPM and how to calculate it.?

    2. How to Calculate CTR?

    3. What are normal values of CTR and eCPM?

    Any help will be appreciated.

    Regards
    bushib
     
    bushib, Apr 23, 2008 IP
  2. cheapez

    cheapez Active Member

    Messages:
    1,123
    Likes Received:
    14
    Best Answers:
    0
    Trophy Points:
    78
    #2
    eCPM is effective Cost per 1000 impressions. It represent the average earning which a publisher will earn for every 1000 impressions that he gets. It is easily calculated.
    eCPM = earnings divided by number of impressions multiply by 1000.
     
    cheapez, Apr 23, 2008 IP
  3. bushib

    bushib Banned

    Messages:
    1,096
    Likes Received:
    10
    Best Answers:
    0
    Trophy Points:
    0
    #3
    Hi there,

    Thanks for your reply.

    What are normal values of CTR and eCPM?

    Regards
    bushib
     
    bushib, Apr 23, 2008 IP
  4. cheapez

    cheapez Active Member

    Messages:
    1,123
    Likes Received:
    14
    Best Answers:
    0
    Trophy Points:
    78
    #4
    Don't worry about the ctr, $20 is a good ecpm you should aim for
     
    cheapez, Apr 23, 2008 IP
  5. bushib

    bushib Banned

    Messages:
    1,096
    Likes Received:
    10
    Best Answers:
    0
    Trophy Points:
    0
    #5
    Hi,

    Ok, Thanks

    Regards
    bushib
     
    bushib, Apr 23, 2008 IP
  6. angilina

    angilina Notable Member

    Messages:
    7,824
    Likes Received:
    186
    Best Answers:
    0
    Trophy Points:
    260
    #6
    "What are normal values of CTR and eCPM?"

    5% to 7% CTR is really good.
     
    angilina, Apr 23, 2008 IP