Hi folks, I'm just starting to get a grip with Adwords and wonder if anyone could please answer these simple questions for a noob to start me out. 1. What is ideal avg position? I've read being at the top spot isnt always the best. 2. What is a good Click through rate? I guess this will depend on market size? 3.How many keywords should you have in one campaign? Thanks.
theyre very vague questions, the answers really depend completly on your product/service and your montly budget. For example you dont want thousands of people clicking your ads if you want them to buy your product but you do if you just want targeted traffic. And as for the keywords depend on how targeted you want your customers, you could have a hundred keywords and get customers looking for different things or have one keyword and get very specific customers.
1. I like #4 or #5. At top of right side. 2. This is relative. Some of my ad groups for specialized terms are high, 60-70%. Other ad groups for popular/generic terms are 4%. Yet I consider my generic 4% to as much (or more) of a victory than the 60-70%. 3. I start with +/- 200, then narrow it down to 10-20. You will get different answers from everyone here.
I agree with the above - Beware of appearing in positions lower than 5 on the first page - remember most consumers are lazy and don't bother to scroll down (esp if they have a small screen!), so you will be building up impressions, but loosing out on clicks...this will then affect your CPC (i.e. you'll end up paying more because GGL will think you have a poor KW!). Therefore 3-5 are generally good positions. If you have very generic KWs like "car" - I'd put it on the top of the 2nd page. If you have a brand term (i.e. your companies name/slogan) bid to high positions - these should be cheap clicks and your consumers will expect to see you up in the top spots. CTR - agree with above. Keywords - Firstly, are you aware you can break out keywords into different campaigns in order to separate out budget? Many folks do this to ensure they have 100% visibility on they're brand terms, and then create a separete campaign for the other KWs. Try to separate out your KWs into themes and create adgrps, with very targeted copy for them.
These topics have been discussed many times on these boards, and probably will be discussed many more. In brief... There is no 'best position'. You want the position that makes the most money FOR YOU, which is dependent solely on your clickthrough rate, cost per click, conversion rate and conversion value. Your position is dependent on what other people are doing, which should have no bearing on what you can afford to pay for a click or conversion. To establish the best bid for you, you need to test various different positions, and get your calculator out - work out how much you are spending, and how much money you are making from conversions in each position, and look for the position/bid where the difference is the biggest. My blog on finding the sweet spot goes into more detail: http://www.epiphanysolutions.co.uk/blog/ppc-advertising-where-is-the-sweet-spot.html There is no clear answer to what a good clickthrough rate is, either. There are many factors that will impact your clickthrough rate that are completely out of your control, such as: The quality of the natural links. More good links on the page mean that each one gets a lower clickthrough rate. The strength of the other brand names on the adverts - if you are competing in PPC with some household names, they are always going to get a bigger share of the clicks than an unknown brand would get in the same position. The strength of your brand name, for similar reasons. The position that your advert appears in (obviously, or it wouldn't be much of an auction!) The amount of competition - are there 3 or 300 people bidding on the term? The product itself - is it the same product at the same price wherever the searcher buys it? If so, they won't be as likely to click on lots of different ads. Regarding the number of keywords, at the risk of stating the obvious, you want all of the keywords that you can make money on, and none that you don't. How you get there is up to you - you can throw everything in, and see what sticks (my preference), or go with a number of keywords that you are confident about, and add more when you've learned how to write adverts, what you can afford to pay per click etc...
1. above 5 , it should be visible with out scrolling 2. It really depends on the product. If you need a number i personally think something more than 2-3% is good 3. Again here it depends, there is no magic number, do you want to be specific and choose kws that could be very specific (so less competitions) or more gereric. good luck
1. Speaking very generally, I like for my ad to land in the #3 position on the right side. 2. CTR is dependent on your industry, keyword and competition. I have seen CTR of 1% displayed in the top area. It's all relative and unique to your ad. 3. You should have all of the keywords that represent your service/product. Again, it's relative.