Solve a PPC question?

Discussion in 'Pay Per Click Advertising' started by smartware, Jul 11, 2015.

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  1. #1
    I have a question for the Adwords gurus.

    Q. An advertiser manages to earn 1000 leads at a CPL of $100 /lead and continues to earn 2000 leads at a CPL of $150/lead. What is the average CPL for this advertiser?

    Please explain the process/formula to this.
     
    smartware, Jul 11, 2015 IP