Hi everyone, This is my first post. I was wondering if all you experts can give me some guidance on the following. My company recently developed a software targeted towards the education sector and I was looking into developing a marketing strategy. My main concentration with regards to online marketing is SEO. However I want to look into networking, what is the best way to do so? Secondly, with regards to offline marketing I do not think cold calls or cold call e-mails are of much use. We could possibly look into the current network but that is not a complete strategy. What options should I look into for offline marketing? The product is for a niche section of schools and colleges so main stream marketing may not be worthwhile. I am ready to discuss details if someone wants further information. Thanks in advance.
ups1984, try to promote within the public sector (so educational magazines/media for example). The public sector can be a huge market if you can capture it (I used to work in sales for a company that specialised in products and services for this area)