I am running a campaign using Facebook Ads (PPC). And in the report I get one of the columns says social views. I thought I knew what this was, and that it's how many of your ads are seen by people who like/are fans of my page. The campaign I'm running is targeting friends of people who are fans of my FB Page. In that case I thought that 100% of my ad views was social views? Do you know anything about this?
Interesting that you say that... I use CPM and it is averaging out at 10c per click or a click every 3000 impressions, right now though I have been trying to place more ad's and I am constantly getting an error saying that the site is down... frustrating.