Interesting article that talks about the value behind perception vs reality. Which converts better? A social media following that distributes your content, or the perception that your brand is a leader in your industry.
In that case, perception and reality are connected. If you have a lot of followers (reality) that contributes to product perception because the former is one of the criteria that "Hey, your product or product info is being liked. Somewhat your product is good too." Thanks for your post. I enjoyed reading it.