Everybody who is running an online business is looking for appropriate ways to increase its sales and readers to their sites. There are many ways to do this. However, one of the simplest and effective ways in doing will be through social news and social bookmarking sites. Social news and bookmark sites are community driven which means that the community vote for the content they preferred onto the popular pages. Furthermore, when your content reaches the front page, you have likely attracted more than ten thousands readers to your site where it is just traffic from one article. Many of them will invest on a huge sum of money on advertising yet treat social media sites almost as an afterthought. However, if you are not using social bookmark and news site, you might be losing out in great opportunity to grow your business. In addition, if you are not using social media sites as a marketing channel, you are making a big mistake. Some reasons why you need to start social media marketing are as follows. • Understand your customers You can understand your customers by allowing them to leave their comment on your sites. Therefore, there might be some suggestions from the readers where you can implement to improve your business. The users may also be more likely to trust you if you engage in a conversation with them where there may also be useful feedbacks for your websites. • Drive traffic Through social media sites, you can get to reach the popular pages and drive huge traffic to your site. In addition, you can also attract a large number of visitors to your page where it may take months to achieve for other methods. • Increase sales Increasing sales is what every business or website owner wants. Through social news and bookmarking sites, you will not only increase sales but also help in promoting your websites where you build your authority. • Build authority Building authority can help to increase sales too. Readers are more likely keen in buying things from someone who are apparently more famous. By reaching the front pages of social news and bookmarking sites can be one of the ways in building trust with the readers as they may regard you as an expert.