Both Gatorade and Dell have been in the news recently for having a "social media command center." This seems like a great way of phrasing it, and something clients may be interested in, but how would you price it in a way that would make it seem worth it to clients? References: http://www.zdnet.com/blog/feeds/dell-launches-social-media-command-center/3350 http://mashable.com/2010/06/15/gatorade-social-media-mission-control/