Social Media analytics tool are necessary for a successful SMO campaign to analyze and get information of it. Page lever is a tool to take an insight of facebook fanpages and analyze steroids. People Browser is one of the best tool for planning and monitoring social media campaign.
Social media is a relatively new phenomenon, but Delicious, Digg, StumbleUpon and other social media websites have become an increasingly important source of website traffic.
I know Facebook provides Analytic tools for Facebook Pages. So basically you receive Data based on your users, such as where they are coming from, which topics they enjoy the most, etc.
It was the analytics that concern on your SMO campaign. It was very usefull in tracking the success of your Social media martketing.
Social Media Analytics helps businesses to effectively manage their social media presence across various social media accounts and channels. It allows marketers to analyze conversation data and to monitor every corner of the social web to research competitors, products, industries and more.
Social media analytics is the practice of gathering data from blogs and social media websites, such as Twitter, Facebook, Digg and Delicious, and analysing that data to inform business decisions. The most common use of social media analytics is gauging customer opinion to support marketing and customer service activities. The first step in social media analytics is determining your purposes for social media involvement in the first place. Typical objectives include increasing revenues, reducing customer service costs, crowdsourcing, getting feedback on products and services, and improving public opinion of your company or products. Most enterprises have some combination of such objectives. Once your social media goals have been defined, you should identify key performance indicators -- business used to objectively evaluate specified factors. You could evaluate customer engagement, for example, through numbers of followers of your corporate account and numbers of retweets and mentions of your company name.
social media analytic means everyone saying Facebook Facebook, Facebook is not only one social media site. There is lot of social networking site and public discussion forums will be there Conversations on customer review sites, blogs and social networks are shaping your public image and impacting sales.
Like Google analytics which help you to optimize your site traffic same function perform by social media analytics tell about users and popularity.
You can use the tools in Social Media Analytics to find the popularity or rating from the social media with this site, quite handy if you are doing SEO work on them.
There is free tools in market, however the pure market research means analysing data, Collection of data related with topics from different consumers, We should scrape important data from on-line review sites.we should purely dedicated with data.The main phase of social Analytic's managing data and mining data.