I was discussing today with a friend of mine...who happens to be the business when it comes to I.M. and we were talking about CB.. you see, these two guys we're helping at the moment, spent all this time researching the acne niche...got over 50 blog posts written up, 30 articles...various squidoo lenses.. and then without even asking... they went and put Mr X Acne Killer as the prodyct...LOL I couldn't believe it...a flippin digital product for Acne.... how insane??????...anyhow, we got around to looking at things and the guys had whacked in the link through various places and just had Mr X Acne as anchor text all over the place... I just spent the last 5 hours explaining to these guys why on earth it is not always best to have a digital product on the go... Xbox stuff - -digital product is fine Animal stuff - -digital is fine you get the point..but why, O why do some people just not get this??..and how did Mr X Acne get into CB?????.. There are thousands and thousands of niche's that suit digital products...but not flippin acne...LOL..sorry bout the longpost guys...just needed a rant!! M/cr
Acne remedies is a huge market. Where there is a need there is an answer. Most of the time at least. Supply and demand, there wouldn't be any eBooks on Acne if no one was buying.
Actually, there are many physical books on acne, so why not digital? People want information...there are huge acne forums where people desperately want to give and receive (mostly receive help). If there is a way for them to quickly buy and receive information offering them a cure they will readily buy
I have always called this the embarrassment niche. Genital warts, bad breath, acne, etc. People are embarrassed to talk to a doctor or go to a pharmacy so they try to research and see if they can cure without anyone knowing. They are HUGE markets with lots of upside potential. Im thinking about putting up a landing page for acne..... BumpsBeGone.com (just joking but that name is available if someone wants to cash in on that brilliant idea.) G.
"embarrassment niche" = $$$$$$$$$ why are you so amazed about an acne ebook? there are a lot crazier things out their. eg.. an ebook on how men can INCREASE the size of their boobs - aimed at transexuals
Absolutely agree with the above...acne is a huge and HUNGRY market. If a market is desperate enough, the prospect of getting an instant fix by way of a digital download is very appealing. Which is why such products are so popular.
I'm still inclined to disagree....yeah there is a need for information on this...but people with acne want a real solution and they want it now.. by selling them something like acne free in 3 days, or Mr X Acne...ain't you just duping them for a sale??? I was taught early on in my marketing career, to find what a hungry crowd wants and give it to them.. there are 2 ways to give them what they want.. the good way, and the bad way... the bad way consists of making them believe that you have the solution, when you really don't. the good way is actually sourcing their solution and giving it to them.. I feel convincing an acne sufferer that they need a book is wrooooong.....then again, I could be totally off track and am always open to new ways...I just feel that acne is so pyschologically damaging thta reading into it more will not help and a real solid solution is required... anyhow... many thanks for your input guys...we live, we learn M/cr
That's NOT marketing... marketing...well niche marketing...is finding a hungry crowd and giving them what they want....I'm not in the business of convincing anyone..and I do darn well if I do say so myself If they don't want a book in the first place...then why try to convince them that they do???...when you could source what they REALLY want and give it to them?? M/cr
I think it greatly depends on the type of 'marketer' you are to begin with, not really what problem you are trying to solve for someone... People that solve other debt or mortgage problems still have a monthly quota to meet, as do police officers as do most marketing companies (and so should every independant business person)... Marketers fall into many categories and instead of using a two tier system of what you were once taught like above, I think most marketers are in the game to make money MORE than they are to 'help' people... We are not all robin hoods, nor are we fickle with how to add more streams to our pockets... Acne problems are HUGE, and as much of a market that's out there you must remember that if someone is looking for that final cure, they have probably tried many solutions already, and if you can provide them the right information on chooing products or home remedies that actually work, who says it can't happen in text format, video format, tutorial format of some kind and can ONLY happen with the actual product... Monetizing is not 'helping people', and sorry but after servicing 600+ clients over the years, I can easily say that most came to me to make more money with products or services that were meant to monetize not help the world... I applaud this publisher and think more people should experiment on 'how' to give people their problem solving techniques. Think of all the services out there that monetize but shouldn't or that are straight out moraly 'wrong'. Think of marriage cheat sites or even cheat ebooks, or how to win in the casino, sports betting, seducing women, come to think of it look at 80% of the marketplace, most products are not positioned to truly help people at all, they are positioned to play on and monetize weakness, need for consumption, our influence to them, our sneaky reviews and endorsements etc. What if Mr. X really has found a simple effective slate of solutions for acne and compiled them nicely based on his own years of battling acne, what if 80% of the products out there don't work and he/others can prove it... While we tend to endorse products and promo's that are interesting and fun, I'm still going to assume thtat 95%+ of you affiliates rarely even buy or use the products you push, you just see the nice payout and start running a campaign looking for numbers not how many people you might be helping. Food for thought anyway... Norb. edit: Wanted to add: Marketing = Creating an action in a market x monetizing on reaction. This can be for money, awareness, important messages, interest generation, votes, recruitment, etc. Any for profit organization no matter how big (a CB'er right up to top level government), hides errr sorry - 'positions' themselves as a group or person that helps others or provides 'something' for monetary gain. To answer the original question in this thread: A Digital product is 'best' when: a) consumer = Real information/product/service that applies to giving them what they desire or need for a good price. b) marketer/aff = Good payout/pricepoint, creative pitch delivery with high conversion rate. c) All of the above...