How can I maximize an ad? How can I double a CTR? I'd like to have some tips frm experienced adwords guru here. And maybe some secrets We have a limited words space. How can we get the max from it?
I think the key to good ads is focussing on your USP, what makes you stand out from your competitors, having a call to action, adressing your customers needs in a benefit oriented matter, having the keywords in the title and description, using power verbs and words like system, tips, experts etc., testing and tweaking and have the right landing page to match the ad. Also understanding where your customers are in the buying process! Using Capitals for every word usually helps as well. I don't think there are any magic formulas but really analyze your competition, who is in the top spot and how long have they been there. Their ads can give you good ideas to make yours even better. Hope that helps, SML
It's an art form, but keep targeting down and split testing.... soon, you'll be better than the rest of the pack on your keyword. Try other keywords too, it's all about matching the keyword with the right ad.