Hey all, Decided to take a (small) risk & turn content network on for my campaign. Specifically set content bid at $0.05 max, and my search bid at $0.75 default. A half hour later, I have clicks coming in from the content network at $0.30-$0.40 each. None of my keywords have separate bids, and this is the only active adgroup in the campaign. I'm not thrilled about paying over 25 clicks at ~$0.35 when I specifically wanted to pay only $0.05 for them. I've gone over my campaign in depth to make sure there wasn't any other "high CPC loopholes". Any ideas, or is there something I don't know here? -T
If you set everything up right it should work properly. I've never been overcharged for content bids. I'd double check that you don't have keyword level bids set or something like that. If all looks good, contact support. edit: check this out too if you haven't already. http://adwords.google.com/support/bin/answer.py?answer=26507&ctx=sibling
Thanks, GFC... Yeah, I made double sure I didn't have any keyword-level bids set at all even before I turned the content network on. Just plain $0.75 for default search network bid, with $0.05 specifically set for content bids. Nothing else seems off in the campaign settings, and it's the only active ad group in the campaign. Yet still, I managed to somehow spend $11.62 for 31 clicks on the content network (that didn't convert, heh). Glad I kept a close watch on it and only let it run for 2 hours or so... I've contacted support, hopefully they have a good answer for me. -T