Would my idea work...? I select a keyword and use googles tool to show a bar representing "advertiser competition" and a bar representing "search volume". So if I know that a search term such as "make money online" has high advertiser competition and there is 35,000,000 search results in google for that keyword, and that it pays about .05-.10 PPC... then am I right to think that my keyword that has high advertiser competition and only 1.5 million search results would be paying a much higher PPC? My logic is that there are 35 million websites that these PPC ads can go on so the cost would be lower to advertise for them... whereas my keyword which only has 1.5 million websites would produce a much greater PPC profit because less places to advertise?? thanks in advance!