I just got back from SMX London, there were some awesome presentations, lots of good tips, and some fairly drunken socialising last night. I just managed to get a writeup on here - http://www.datadial.net/blog/index.php/2008/11/05/smx-london-25-killer-tips-tools-and-strategies/
Nice writeup. I don't agree with #24. I haven't found that changing whois details and hosting when buying a site effects rankings at all.
That was one of Dave Naylors, there's really not much he doesn't know about blackhat SEO and buying and selling sites - I certainly wouldn't question him.
Well put it this way. There is the possibility to lose the domain for providing false whois details. You are going to change the details eventually so why not just do it straight away. And changing hosting definitely does NOT impact rankings. IMHO. Forums are for debate, not to agree with people
He acknowleged that was always a risk - a possible solution is to use holding companies, trust funds, rental addresses etc. Because doing EVERYTHING straight away is a big signal that the domain has changed hands, changing things one by one over a period of a few months is less likely to trigger any domain reviews and zero all of the link benefit.
Why is it in google's interest to restart link benefit? I'm just trying to understand the logic behind it.
Because it stops people doing exactly the above, buying sites and 301ing them to hoover up the link profile. Big poker sites frequently buy massive networks of sites and 301 a bunch of them every time they need some link juice.
That's a large money investment and wouldn't happen on a big scale. I am talking about normal sites which aren't redirected/changed in anyway.