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SMS marketing

Discussion in 'General Marketing' started by Taylor Green, Sep 19, 2017.

  1. #1
    Any tips to maximize the success of SMS marketing?
    SEMrush
     
    Taylor Green, Sep 19, 2017 IP
    SEMrush
  2. freddyshelton

    freddyshelton Peon

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    #2
    For successful SMS marketing campaigns,
    1. Don’t send same messages within a week.(Don’t Spam)
    2. Use short code messages, don’t write in detail.
    3. Instantly reply the customers queries
    4. Send text messages on right time within 9:00 AM – 6:00PM
     
    freddyshelton, Sep 19, 2017 IP
  3. sarahk

    sarahk iTamer Staff

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    #3
    • Have a product people want
    • have a brand people trust
    • be a retailer people trust
     
    sarahk, Sep 20, 2017 IP
  4. Milliardo

    Milliardo Active Member

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    #4
    Make SMS messages short, and to the point. People usually don't like to read long SMS.
     
    Milliardo, Sep 25, 2017 IP
  5. dscurlock

    dscurlock Prominent Member

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    #5
    replying instantly (live) is not realistic, and only the fantasy of
    someone wanting something now, and now is not always possible.

    I would use only use SMS very sparingly; If you contanted
    me once a week, even if it was something new, then I
    would opt out of your shit very quickly. You can only take
    on so much crap, and I even find myself opting out of
    elists once a week that I signed up for months earlier....
    people can lose interest so quickly these days...
     
    dscurlock, Oct 1, 2017 IP
  6. Pamela Turns

    Pamela Turns Active Member

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    #6
    Thing is, you won't be able to apply all of these tips without having a reliable text message marketing software. Invest on this and everything will run smoothly for your SMS campaign.
     
    Pamela Turns, Oct 2, 2017 IP
  7. bradshaw

    bradshaw Greenhorn

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    #7
    above tips will help for SMS marketing.
     
    bradshaw, Dec 7, 2018 IP
  8. AlphaNine_Vini

    AlphaNine_Vini Active Member

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    #8
    Include your client or user name in the SMS. Most of the marketing SMS messages are ignored by the users. I recommend to sms only when there is a birthday of your users. Give me special offer. You can even make a call to wish him many happy returns of the day.
     
    AlphaNine_Vini, Dec 7, 2018 IP
  9. dipal76

    dipal76 Well-Known Member

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    #9
    For best sms marketing, you need to send short and sweet message to people at frequently time.
     
    dipal76, Jan 13, 2019 IP
  10. Peter Summers

    Peter Summers Peon

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    #10
    The most useful tips i think:
    1) While SMS is not open, a limited number of characters is displayed. So try to interest the customer in the first line..and he open your message.
    2) Try to evoke emotions - and he will use the service)
     
    Peter Summers, Jan 30, 2019 IP
  11. dm.dotzo.net

    dm.dotzo.net Peon

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    #11
    • Content should be interesting
    • Never be late in replying customer queries
    • Be active
    • Post at least thrice in a week
     
    dm.dotzo.net, Sep 20, 2019 IP
  12. NetStar

    NetStar Notable Member

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    #12
    Some bad advice here... First and foremost you should NEVER send a text message to someone unless they have selected you to. Second, you should follow opt-in and opt-out rules. Your audience should have to opt-in to receive texts and have clear opt-out instruction when they choose not to receive from you. Third, texting once a month is OVERKILL. This might as well be a daily thing. They WILL opt-out unless the text is of significant value.

    Text Marketing can be powerful since it goes directly to the consumer. However, you need to have a STRONG call-to-action and an even STRONGER targeted audience to receive opt-in's and see success.

    If you are looking to COLD market (ie. The recipient has no idea who you are and has not asked for the text message) you will not see a return with text messaging. This would technically be considered a black hat practice and most likely will get you in some sort of trouble.
     
    NetStar, Sep 27, 2019 IP