I have a very good idea, the initial expense for which is very high. Hence, I want to find an advertiser in India, who can sponsor me. They will be repaid with advertisement in my service. Since the initial expense will be around 2-3 lakhs INR per month, I expect only big corporates to show interest in this. But I have no idea on how to approach the advertisers. My question is, what is the marketing model of big companies? Do I have to contact them directly or do they outsource their promotion and advertisements to ad agencies? If so, where can I find a list of major ad agencies? Thanks in advance
Thanks phinelinda. Actually I am more interested in the first part of the question, i.e. whom to contact.
Buddy all Big Giant has different staff for marketing and you have to contact them personally . But it is better to contact someone who knows you in company . Than fix one date for your product presentation and show them how they can get benefited by this method . If they like it than you can get a sponsorship . It's better to start is first in small scale than go for sponsors . If your method is not patent and no one knows about it than they can use it their own way too without paying u single cents.