Smart Pricing and how to correct it

Discussion in 'AdSense' started by jdeeze, Mar 28, 2007.

  1. jdeeze

    jdeeze Peon

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    #21

    Let me run an experiment tomorrow and see what my results are
     
    jdeeze, Mar 30, 2007 IP
  2. hans

    hans Well-Known Member

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    #22
    jdeeze

    first:
    you may want to correct the sig code for your
    g_verizon_chocolate_vx8500_strawberry_pink.htm ... link in your signature
    because you have a space at the end of your sig code resulting in a 404 for the link !!!

    keep in mind that
    1. if you remove all filters, it may take a day or more for Google to have activated the new filter rule
    2. it may take weeks for once earlier removed/filtered bidders to return to your site if they were bidding on the site only

    for my own full removal of all filters about 6 months ago it took several weeks for all bidders/advertisers to be back on my site

    with the optimization i have done - specially the ad formats and color schemes as poublished in another thread weeks ago or in my blog - now I enjoy a permanent and steady situation ... resulting in a 3+k$/m

    short time changes often have no instant effects - depending on the change you make - like your filter adding/removing

    in adsense you need to be patient and aware of natural fluctuations such as weekdays/weekends early month/mid/late month, holidays and seasonal changes, etc
    to panic and make changes just because a few days you are way down is totally wrong in adsense
    adwords users too have their low in budgets when they sleep their campaigns and their highs when they refresh their campaigns ... times when you have a few more bidders or some bidding higher or lower

    adwords behavior depends largely on buyers behavior and that is in many countries controlled mainly by paydays or holidays etc

    one (published in my blog ) method to overcome smart pricing is to change the number of ad units flexibly to meed demand - in low eCPM times reduce from 3 to 2 units or from 2 to one - always using the 3 Google-published successful formats

    the single most successful ad unit is the 336x280 ATF (substantially higher $ than the smaller 300x250 )
    and at times of low-love eCPM that might be the only one i leave on a channel
     
    hans, Mar 30, 2007 IP
  3. jdeeze

    jdeeze Peon

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    #23
    I removed all the sites I was blocking. My revenue has gone up, but I dont know if it is because it is the beginning of the month and advertisers have more money, or if my SEO work is paying off or if it was the MFA's. I like what I see, so i guess ill go with this for now
     
    jdeeze, Apr 8, 2007 IP
  4. hans

    hans Well-Known Member

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    #24
    these current days may be the wrongest days of the entire year to measure success or failure of adsense
    about 20% of the global population has easter holidays

    dozens or hundreds of millions may have easter holidays away from home - like here in PH most are for many days on the beach - in EU millions drive south for a week or more because many countries have 2-3 weeks school vacation these days. holy week is for may a time to be far from www - very different from xmas!

    in a week or 2 all is back to "normal" average behavior again
     
    hans, Apr 8, 2007 IP
  5. FanAddict

    FanAddict Notable Member

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    #25
    This weekend has been one of the highest yet for me... weekend are usually pretty low :eek:
     
    FanAddict, Apr 8, 2007 IP
  6. Adpubster

    Adpubster Peon

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    #26
    Same here, actually it coincided almost precisely with the REACTIVATION of my filter lol I've done the add filter, acquire data, remove filter, acquire data, add filter thing a few times...from my experience, I have to disagree with the statement that restricting the number of bidders hurts you...it doesn't when you restrict the ones paying 2 cents a click who get onto your site because they are cleverly crafting their ad type and also because they are spending big with google.
     
    Adpubster, Apr 8, 2007 IP
  7. andre75

    andre75 Peon

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    #27
    Same here but today my earnings are as low as never before (lowest CPC ever). I think its related. All those click over the weekend probably didn't convert so well.
     
    andre75, Apr 9, 2007 IP
  8. Adpubster

    Adpubster Peon

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    #28
    Do you mean highest in terms of CTR? Ironically, my CTR is bouncing in the dirt right now. That's one effect I've noticed of the filter...when you let anything in, my CTR usually goes up because the MFAs that are showing on my site are writing VERY good/deceptive ad copy.

    The CPC with the filter off is pathetic, though. When I put my filter in, the CTR went down significantly, but CPC went up even more significantly. Why?

    • Started filtering sites again?
    • Coincidental timing because of the holiday?
    • The change in ad formats?
    • The opening of PPA?
    • Because I sent Larry, Sergey, and Eric Easter Baskets?
    Unfortunately, that's too many variables in the soup.
     
    Adpubster, Apr 9, 2007 IP
  9. andre75

    andre75 Peon

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    #29
    Yes CTR and thats the problem. I think some people might have been shopping around for good deals and thus clicked multiple ads without purchasing anything. This got me good money yesterday and a horrible CPC today.
    Why is your CPC up? I think because people clicking to a MFA site won't buy there right? But if they click from your site to a vendor whose product they are interested in, and they buy it, you will make more money, since the advertiser pays you directly and not the middleman (MFA site).

    Why is the CTR lower? Well I figure there is an overabundance of MFA sites that match just about anything. They live off the fact that they can write good ads and those get clicked more. They are however still undesirable.

    I was actually referring to a CPC thats way down today (I have been using the filters for a long time already).
     
    andre75, Apr 9, 2007 IP
  10. footballboy

    footballboy Peon

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    #30
    focus on getting more visitors and better CTR - the money will follow
     
    footballboy, Apr 9, 2007 IP
  11. andre75

    andre75 Peon

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    #31
    So not true. But why should I repeat myself.
     
    andre75, Apr 9, 2007 IP
  12. Adpubster

    Adpubster Peon

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    #32
    Obviously you haven't been reading too closely to what has been posted here.
     
    Adpubster, Apr 9, 2007 IP
  13. alm3alm

    alm3alm Peon

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    #33
    could anyone post article about smart pricing
     
    alm3alm, Apr 9, 2007 IP