Ok, so your site has been hit by Googles Smart Pricing algo. Adsense is now paying a very poor eCPM. Maybe it is time to switch your adverts to Chitika? Has anyone with a heavily Smart Priced site switched to Chitika with significant success yet? Jon
Until they make Smart Pricing a site-by-site affair rather than an account-wide penalty, I see more and more people switching to or augmenting their sites with Chitika. You'll almost always earn more with a combination of both programs.
Yeah I made the switch, and currently have one site running 50/50 Adsense and Chitika (On different pages of the site). It looks like the pages that were causing the low eCPM now have chitika running on them - so basically, I'm making more with Google and with chitika as a result of moving Google Adsense off some of the pages on the site in question. Yay, although I still hate this smart pricing stuff...
For me Chitika pays 3-4 times as much per click as Adsense and the CTR is better too. In essence, Chitika is a winner!