I have a company that offers Search Engine Optimization. I advertise with Google Adwords. I have thought about buying an url like www.costeffectiveseo.com. This url will show up in the Adwords ads. Is this smart marketing? Should i use this kind of url in my ads or should i use my regular company name url?
Definately your regular company name. AdWords now indexes your landing page as part of it's quality score so if it's finds a newly created domain name it won't be trusted as much as a well established older domain.