Small amount of content - to advertise or not?

Discussion in 'General Marketing' started by lschmidt, May 29, 2006.

  1. #1
    I set up an adwords campaign just for a test for my new website. There is not much content yet, but the ad is performing extremely well. I got 88 clicks today at an avg. CPC of $0.06. My CTR for the ad is 7.5%!

    If I pause it for a week or so until I get any content, will I lose my benefits of such as high CTR?

    Also, is there any downside to adwords while having little content? I don't want to lose potential users because they get to the site, and see it is not fully completed with lots of content. Or are adwords clickers not usually repeat clickers and I am not really losing any potential people?
     
    lschmidt, May 29, 2006 IP