Hi, This is an issue we have with remarketing through Analytics that no one so far has been able to resolve. And I have tried with people from Google, an outside consultant, and numerous articles found online. Nothing helped. BUT SOMEBODY OUT THERE MUST KNOW THE ANSWER. So please help! THE ISSUE According to google, once you create a list in GA it will give you a size estimate that is based on the number of people that have visited your website in the last 7 days and that fit under the requirements of your remarketing list. So, for example, if you had 37000 visitors in the last 7 days (can easily be checked in GA reporting section) than your list with "All site visitors" should also have an estimated size with 37000 visitors, right? Well in mine case it has 1600. And 1600 does not even come close to 37000. And this is a problem I have on all of my lists. The numbers are just too small. So what is the problem? Why are my lists so inconsistently small? Please note that the tracking code is set up right. If it wasn't then my reports in GA would show small numbers as well. But the reports are fine and show numbers that seem legit. It is only when we create a remarketing list based on that data that we see problems. So if you have experience with remarketing lists in GA, please help! I am so eager to find out what the problem is. The site is fr.etrip.net